The Disheveled Parent

Parenting in the city (and apartment) that never sleeps


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A Company I Can’t Help But Endorse: Joovy

I want to begin by saying Joovy is NOT paying me to blog about this. I would go as far as to say they don’t even know I exist but they do and that’s what compelled me to write about them now!

This past June, I had the privilege of attending an incredible event hosted by A Child Grows in Brooklyn called the Brooklyn Baby Expo. I was working for a dear friend of mine and was lucky enough to share a room with an incredible woman named Pam. Pam was attending the expo representing the company Joovy. To make a long story short, Pam and I ended up spending the entire day together bonding more than high school BFF’ers for life! Throughout the day, Pam told me the story behind Joovy. They are a family owned company (which was evident since Pam’s daughter was at the expo supporting her). She told me about her children, how the family works together, and how the company developed. I felt a part of her family before she even finished. She was kind, warm, and genuine. I decided right then, I wanted to support this brand. Not just because Pam made a positive impression on me (although she did) or because I already owned and loved one of their products (I do). I wanted to support Pam and the Joovy brand because they have great products, they are family owned, and they make good parenting their focus. Before I met Pam or became mildly interested in obsessed with their brand, I already happened to own one of the best products on the market today  The Greenie Leatherette Nook Highchair. This highchair (that folds in half and wipes down smoother than a baby’s butt) has been on three vacations this summer and I know we won’t stop there!

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Yes. It folds in HALF!! Here’s your proof. The chair, the myth, the soon-to-be legend! (If you haven’t spotted it, it’s to the left of the white table!)

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I would say it’s me making my daughter smile this way, but in truth, I think it’s the highchair and the food….I’m not bitter.

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Our first fishing trip with our highchair!

I could go on and on and ON about that highchair and how it’s revolutionized our lives, but I have something else “Joovy” to tell you about: the Groove. My husband and I never thought we would have use for an umbrella stroller after having two kids, but as we now face a budding toddler and a (very) mobile older toddler, we are finding a quality lightweight stroller essential. Enter Joovy Groove.

This stroller really is all that and a bag of chips. First, it arrives almost entirely assembled.

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This is it right here folks! Pretty easy to assemble if you ask me! I almost gave 1 yr old a crack at it.

Although I can’t speak from personal experience here, by the look on my daughter’s face, I venture to say this stroller is comfortable! In fact, I had a hard time getting her out of it! photo-19

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A different trip the next day, nap time took NO time! 😉

To get to the good stuff, here are some major features:

* Easily folds down with a handle on the side for convenient carrying (to the upper right of the picture above)

* Adjustable seat to recline and lay tot all the way down

* Nice size canopy protecting tots from the sun

* Reasonably priced compared to competitors

* Underneath storage for a small diaper bag or purse

Unique features

* Canopy size- well past the extension of a comparable model with velcro straps to secure it in place

* Mesh pockets on the  inside of the stroller where baby sits (you can put bottles, snacks, or toys in them to keep kiddies happy longer- Or also pictured above, your child can use the pockets as arm rests- see arm on your right!)

* A zip-enclosed pouch on the back of the stroller for cell phone, wallet, other storage options

* Additional small mesh pockets also on the back (see below) photo-18

The Groove is a teeny bit bulkier and heavier than some comparable models (the tradeoff for being jam packed with features) and the storage underneath is not huge. If you are in the market for something a bit more compact and streamlined, Joovy also offers the Groove Ultralight which is totally worth checking out to compare.

Whew! Well, I think I’ve said my piece here! I don’t usually post advertisements for products because I much prefer writing humorous or thoughtful anecdotes from my city-themed parenting adventures (plus I don’t get paid for them) however after meeting Pam and getting to know her and the Joovy brand more intimately, I just had to share the good news! What it really boils down to is as parents we all want the best for our family. We want to know what we buy is great quality, useful, and most importantly we want to be able to trust where it came from. After spending the whole day with Pam, I can honestly say I know she would want that too because that’s what she’s helped create through the Joovy brand.